Founder & CTO glossary

An individual who provides early-stage capital and mentorship to startups in exchange for equity.

Building and growing a business using only personal finances and operating revenue.

The speed at which a startup spends its available cash reserves, typically measured monthly.

A one-page visual framework for describing and designing a company's business model.

A detailed breakdown of company ownership showing who owns what percentage of equity.

The percentage of customers who stop using your service over a given period.

Short-term debt that converts into equity during a future funding round, typically with a discount.

The average cost to acquire a new customer, including all marketing and sales expenses.

Thorough investigation and assessment of a business before finalizing an investment or deal.

Ownership stake in a company, typically represented by shares of stock.

A comprehensive plan for launching a product and reaching target customers effectively.

The difference between revenue and cost of goods sold, expressed as a percentage.